Editor's letter:Sleepers investigated New research from HCM and Active Insight has established the reasons people join health clubs and don’t attend and the majority are good news, says Liz Terry
HCM People:Emily Bartels US health clubs and studios can quickly grow their business with better access to capital. Mindbody’s senior VP of payments tells us more
Interview:Dave Mortensen The president and co-founder of Self Esteem Brands tells Kate Cracknell the company is aiming to get to 10,000 locations in the next five years
Research:The benefits of belonging Why pay for a membership and not use it? A joint investigation by HCM and Active Insights explores a question that has never been answered, as Julie Allen reports
Insight:Pooling knowledge We dive into the State of the UK Swimming Industry Report 2023 by Leisure DB to see what challenges and opportunities lie ahead for the aquatics sector
Research:Cracking the Gen Z code The largest generation, Gen Z is often dubbed ‘generation active’. Les Mills research has established the potential to engage this cohort, as Jak Phillips explains